Confessions of a tech junkie

Confessions of a tech junkie

My name is Mike Willis and I’m a tech junkie. I confess, I’ve done it all. Back in the early days, late 70′s, I started out on basic stuff. FAX. Good technology back then. FAX was like magic. You slid a paper into the holder, pushed a button, and like magic it was teleported and...

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Design from the future seeks our help!

Design from the future

Spacetron called yesterday. Yeah, you heard right, Spacetron. They were calling from the future… apparently. Actually, Eric at Net Connection landed this client and contracted us for a makeover. I laughed a little when I heard the name. I didn’t mean to. Just a little giggle. I wondered if they wear “futuristic” hard hats and...

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You know what this blog needs? Beer.

I’ve been on various charitable committees thought the years. And while it felt good to do something good for the community, for me, they always seemed to be missing something. That “something” it turns out was beer. About 22 years ago I was commissioned to design a logo for an event called “Brews on the...

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When the client’s design vision isn’t 20/20

There are times we, as designers, must gently push a client in the right direction in regards to their design. There are other times when we might shove. And then there are other times when we simply raise the white flag. The profile in today’s blog took some gentle pushing, but resulted in a really...

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Graphic Design vs Science Fairs

My daughter, Sophia, is preparing to go away to college this year. She’ll be attending Chico State. In preparation for that move, we’re having her dismantle her room. Her bedroom looks like a scene from Hoarders. The order to “clean her room” just meant, “shove everything under you bed or in your closet”. Rarely was...

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Client profile: lengthwise brewery & restaurant

Most people probably think of Lengthwise as the place that brought fresh brewed beer to Bakersfield. Probably because those same people  forgot or never visited Bootlegger’s restaurant when it was open. Ralph Fruguglietti (owner of Frugatti’s) opened Bootleggers restaurant in the Ice House, just north of the Garces Circle off Chester Avenue, around 1994. It’s big...

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