Category Archives: Client Profiles

You know what this blog needs? Beer.

I’ve been on various charitable committees thought the years. And while it felt good to do something good for the community, for me, they always seemed to be missing something. That “something” it turns out was beer. About 22 years ago I was commissioned to design a logo for an event called “Brews on the...

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When the client’s design vision isn’t 20/20

There are times we, as designers, must gently push a client in the right direction in regards to their design. There are other times when we might shove. And then there are other times when we simply raise the white flag. The profile in today’s blog took some gentle pushing, but resulted in a really...

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Client profile: lengthwise brewery & restaurant

Most people probably think of Lengthwise as the place that brought fresh brewed beer to Bakersfield. Probably because those same people  forgot or never visited Bootlegger’s restaurant when it was open. Ralph Fruguglietti (owner of Frugatti’s) opened Bootleggers restaurant in the Ice House, just north of the Garces Circle off Chester Avenue, around 1994. It’s big...

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