You know what this blog needs? Beer.

I’ve been on various charitable committees thought the years. And while it felt good to do something good for the community, for me, they always seemed to be missing something. That “something” it turns out was beer.
About 22 years ago I was commissioned to design a logo for an event called “Brews on the Roof”. It was a fundraiser for the American Cancer Society and was part of a collective downtown event called “Up on the Roof, Down in the Street”. It was a really successful event that was held in a parking garage downtown. A mixture of beer, food and music. I’d do a few things for the event in exchange for a few tickets. The logo was designed by my then lead designer, Jim Bennett.
Village FestIn 1996 or thereabouts, the big event kind of fell apart. Brews on the Roof committee chairman, Rick Peace, wanted to keep it alive though. Through a series of events, it continued on at the Kern County Museum (Pioneer Village for you oldsters) and was rechristened Brews in the Village. About that time I was invited to join the committee. I always felt that asking me to “join” a committee was really just asking me to “design their stuff for free”. Rick sensed I was avoiding the commitment, so he asked if I might just sit in on a meeting. The meeting was held at Frugatti’s  Italian Restaurant… home of the Voluptuous Blond Ale. Ralph Fruguglietti was one of the original chairmen of the event… and the host. He asked me if I’d like a beer for the meeting. “Yes, yes I would, thank you,” was my reply. Now THIS was a committee I could grow to like! It turned out this all-volunteer committee was very dedicated and very professional and never drunk… at least at the meetings anyway.

Upon leaving downtown, it was decided they wanted to keep the money raised, local. (The money donated to American Cancer Society went to the national fund.) So we started a nonprofit foundation called Children’s Advocates Resource Endowment (CARE) where all of the profit from Brews in the Village and a couple of other fundraisers, would benefit the kids of Kern County. Each year money is granted out to various children charities.

Brew Posse

Crucial memebrs of Willieboy's Brew Posse.

About three years ago, “Brews” underwent another name change to “Village Fest“. The reason being is some corporations balk at donating to blatantly alcohol-related events. And Village Fest really is more than just a “beer” festival. Each year we get 30+ top restaurants to participate, like; Buck Owen’s Crystal Palace, CafeMed, Brookside, Frugatti’s, Primecut and Goose Loonies, to name a few. On top of that we have five stages of live music  throughout the museum grounds. As you wander around sampling beer and wine and food, you’ll go from blues, to rock n’ roll, to jazz and then, perhaps reggae. Did I mention this is going on simultaneously? A total of 15 different bands! It’s sensory overload. But in a good way. We dubbed it “The Party of the Year” and it truly is that. It’s been very rewarding to be part of this event. This year you might just spot my “Beer Posse”… we’ll be the ones wearing Sombreros. Hopefully we’ll see you there!

Saturday, September 10th, 2011
6 pm – 10 pm
Kern County Museum • Bakersfield, California

Tickets $63 ($68 Day of)

  1. On line at Valitix or call 661-322-5200 or Toll Free 888-825-5484
  2. ValliTix Oulets: Fox Theatre and The Emporium Western Store
  3. Lengthwise Brewing Company
    6720 Schirra Ct. (661) 836-2537
  4. Frugatti’s Italian Eatery, 600 Coffee Rd. (661) 836-2000.
  5. Unlimited food samples? Check!

    Unlimited food samples? Check!

Village Fest by the numbers

  • Estimated $282,000.00 Gross/$158,000.00 Net
  • 4,500 in Paid Attendance!
  • 400+ Volunteers
  • 60+ Breweries
  • Over 100 Brews
  • Several Central Coast Wineries
  • 30 of Bakersfield’s Most Popular Restaurants
  • 45,000 food samples
  • 78,000 drink samples
  • 15 Local Bands
  • 10-1/2 months in the making!
Live Music

Live music throughout the evening.

Kern River Brewery

Kern River Brewery is just one of many brews being served up.

Whiskey Galore

Rock n roll with a celtic trist.

jeff williams - September 7, 2011 - 4:03 pm

Lengthwise’s address is 6720 Schirra Ct.

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